Besides practical support in the form of AI tools, we organize workshops and advise teachers, students, and university staff on the responsible use and implementation of generative AI.

1. 1. AI-integrated assignments: For example, in the course Marketing in Business for EBE, we developed a role-playing exercise where students use ChatGPT to analyze why products like Google Glass failed.
2. 2. Educational expertise: We give guest lectures on GenAI or help lecturers design slide decks about GenAI in their field and its applications.
3. 3. Practical workshops: From prompting techniques to building custom tools with LLM APIs, our workshops focus on practicality for faculties and students.

Tilburg.ai is our website for TiU students and staff to learn about AI. Here you can explore innovative ways to integrate AI into education, uncover emerging trends in educational technology, and gain insights into the evolving needs of both educators and students.

• Practical Tools and AI Education use cases/guides
• Subjects: Environmental Impact, Privacy, AI alignment
• Co-authored AI research articles

Our technological development is driven by:

1. R&D Lab: Six research assistants specializing in marketing analytics, data science, and artificial intelligence.
2. Collaborations: Partnerships with Fontys, BuAS, PIT, Avans, and team sessions at Mindlabs.
3. Future vision: Integration of our tools into Tilburg University's IT infrastructure, including automated privacy checks and user monitoring.